01 / 042026
Art Direction
Loom Capsule SS26
Maison Château
Studio open · Sept 2026 onwards
Brooklyn — Lyon — Kyoto04.26 — 14:32 EST
SV
Selvedge
Direction & art direction
Folio · Vol. 09 · 2026
Anjali
Mendelsohn.
Design direction & art direction for fashion houses, mills, and ateliers — built around weave, weft, and the discipline of workwear.
12
yrs in studio
47
capsules
94.6%
repeat clients
Plate 01SS26 · Loom
Loom Capsule
Maison Château · 2026
Now available
Two studio slots — autumn 2026
Houses, mills, editions
Maison Château ×Northwind Mills ×Foundry 47 ×Linnea Bakery ×Verge Editions ×Field Notes Co. ×Mercury OS ×Plover Studio ×Atelier Aume ×Karmel & Sons ×Maison Château ×Northwind Mills ×Foundry 47 ×Linnea Bakery ×Verge Editions ×Field Notes Co. ×Mercury OS ×Plover Studio ×Atelier Aume ×Karmel & Sons ×
Selected work · 2024 — 2026
The folio.
02 / 042025
Identity & Lookbook
Heritage Indigo Index
Northwind Mills
03 / 042025
Capsule Direction
Workwear, Re-cut
Foundry 47
04 / 042024
Editorial
Linen Dossier no. 09
Verge Editions
Practice
Three-stage
studio process.
Every engagement begins with the cloth. Reference, weave, and revision — in order, never out of it.
No spec work · No mood-board cycles
01
Reference
Two-week dossier — archives, mill visits, swatches. The brief gets cut down before anything is added to it.
02
Weave
Direction routes drawn against the cloth, not the screen. Photography & set built around the garment, not vice versa.
03
Revision
One round, structured. Edits arrive as a marked plate; nothing is lost in chat threads or shared drives.
How we differ
Studio vs. agency.
Practice point
Selvedge
Typical agency
Direction lead
Anjali, every meeting
Rotating account
Revision rounds
One, structured
Three to five, scattered
Sample handling
On-site, at the mill
Couriered, often delayed
Output rights
Two seasons, transferable
Negotiated per asset
Casting & styling
Direct partners per market
Outsourced, rebilled
Anjali holds the line where every other director loosens it. The collection arrived already styled.
Soraya Mehta
Creative Director, Maison Château
0
Years directing
0
Capsules shipped
0
Press awards
0
Mill samples in archive
Engagement
Three ways to work.
I take roughly twelve engagements a year. All begin with a 30-minute call, no brief required.
Tier
Investment
Window
Includes
Sketch
from $4,200
1 deliverable, 2 weeks
- Mood + reference dossier
- 1 art direction route
- 1 round revision
Studio
Most engaged
from $14,800
Capsule or campaign, 6 weeks
- Full direction + casting brief
- Lookbook layout & sequencing
- On-set direction (2 days)
Atelier
by retainer
Season-long engagement
- Embedded direction, 12 weeks
- Two campaigns + one editorial
- Mill & vendor liaison
Common questions
Before we begin.
Not here? Write — studio@selvedge.atelier
From the studio
Recent notes.
04 / 2026Studio
Started a long letter on the difference between an indigo and a denim.
Read note
03 / 2026Press
Selvedge x Verge Editions — Volume Three on press in Bologna.
Read note
02 / 2026Travel
Sourcing trip, Okayama. Eight mills, four sketchbooks.
Read note
01 / 2026Studio
Welcomed Inés Lourenço as junior art director.
Read note
Brief the studio
Send a brief.
Or a fabric.
Most engagements begin with a single sample in the post. Drop a note, attach a swatch — or simply tell me what you're trying to make.